Frida Rose Gaspar

 Depop has always been a platform to find clothing pieces that fashion-forward individuals utilize. It has been a favorite of mine since I was 14, and I have even bought a few pieces on there that I have loved and still have to this day. Depop was created as a social e-commerce platform, where people could sell (mostly used clothing) to others. However, the platform is changing drastically from people upcharging vintage pieces to having “drop shippers” who export products wholesale and upcharge the product. Depop as it was once known, individuals shipping one or two pieces of clothing, is now a thing of the past. 

The commercialization of Depop has expanded to now include small brands that advertise their products and can now be categorized into other websites such as eBay. 

It is no longer just about selling a product, it has become about selling yourself as a stylist, or cultivator of clothing. Depop’s blog has an entire page dedicated to growing yourself has brand and distinguishing yourself from other profiles on the app. Depop states, “It’s simple – when more potential buyers are aware of your shop, you’re more likely to succeed. Here’s our guide to promoting your Depop store”.

Depop has amassed amounts of users as it has become more popular over the years. I believe what is successful about keeping the platform changing and up to date is the incredible algorithm that keeps users updated with information about what products and sellers are out there. On the home page, the platform features creators on their “Sellers to Watch” tab, highlighting Hispanic and Latine sellers for Hispanic Heritage Month. The “Recently Viewed” tab allows users to be updated about products they may still be interested in, as you never know when a one-of-a-kind piece you find will sell. 

I am sad that the Depop I once knew and loved feels gone. But, I find myself coming back to the app the look for that one Betsey Johnson Dress with the fruit print on it; in the hopes someone has sourced it in my size. While I can’t help but reminisce on when I could buy a vintage Guess top for $10, I also recognize the adaptability the app has taken on in the ever-changing world of e-commerce. When scrolling on Depop, I strongly suggest doing your research on the seller and the product before making an informed decision on whether or not to purchase. Depop can be overwhelming and scary, but it shouldn’t be. Find the time to cultivate your Depop homepage for the best experience of personal shopping.